About Us
Green Coffee Beans & Spices Importer in Malaysia Since 1970
Soo Hup Seng Trading Co. Sdn. Bhd. is a Penang-based importer and wholesale supplier of green coffee beans and bulk spices, serving Malaysia’s coffee and food industry for over five decades.
Our story
Built on Tradition, Strengthened by Trust
Founded in Penang in 1970, Soo Hup Seng began by supplying Robusta coffee beans to traditional coffee roasters across Malaysia. Over the years, the company grew alongside the industry, earning trust through consistency, honesty and long-term partnerships.
As Malaysia’s coffee scene evolved, we expanded into high-quality Arabica green coffee beans and a wider range of spices and herbs, supporting cafés, specialty roasters, instant coffee manufacturers and food producers nationwide.
Milestones
Soo Hup Seng Evolving with Malaysia’s Coffee Industry
1970s
Traditional coffee supply
Supplying Robusta green coffee beans to local “kopi” roasters across Malaysia, supporting a growing domestic coffee culture.
2010s
Arabica expansion
Introducing higher-grade Arabica green coffee beans to meet the needs of cafés and specialty coffee roasters.
Today
Reliable wholesale partner
Providing consistent supply, documentation support and logistics coordination for green coffee beans and bulk spices.
Compliance
Legally Imported with Proper Documentation
All green coffee beans and spices are imported through regulated channels, with full documentation and traceability in accordance with Malaysian regulatory requirements.
Our team manages import procedures, logistics coordination and basic quality checks so our customers can purchase with confidence.
Why Businesses Work with us
- Stable supply for repeat wholesale orders
- Clear documentation and compliance-first processes
- Trusted sourcing relationships across origins
- Support for roasters, cafés and food manufacturers
Work with us
Tell us your requirements
Share your volume, product type and application. We’ll support you with sourcing recommendations, quotation and long-term supply planning.